The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.
While search has long been about keywords (think: Lycos, AltaVista and Ask.com), we argues that this model is less than ideal. We have identified three “tsunami-like forces” that will turn search on its head:
- Human Capability – We have reached a point where people alone are no longer fast or efficient enough to help brands master the search auction.
- Voice Technology – The sheer volume of devices containing microphones and internet capability make voice search an ever-present option.
- Everything Becoming Universal – For the past decade, search, display and video assets have been managed individually by channel specialists, but we are quickly heading into a world where these components are automated by artificial intelligence and distributed to their intended audiences based on key performance indicators.